Startup

In the 21st century, disruptive technologies threatened the core business of both Kodak and Fujifilm. As both companies faced the change, different mindsets determined their ultimate fate.

How does an innovation become mainstream? Diffusion of innovation theory has some ideas. From categories of adopters to the five stage adoption process.

We’re more irrational and less in control of our decisions than we think. But there’s hope—becoming aware of our thought processes can bring reflection and change.

Kaizen stands for iterative improvement. It’s a sustainable, context-driven way to grow your business, streamline processes, and stay competitive. Who wouldn't want to Kaizen? 

According to Clayton Christensen, when you bought a coffee this morning, you hired that beverage to help with the important task of waking up. Christensen's Jobs-to-Be-Done theory was unleashed nearly 30 years ago, yet its relevance is arguably even more significant today.